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What Value Creativity?
Discover how creative ideas can boost brand recognition, engagement, and revenue in an increasingly data-driven world.
Mar 14


Data is King! A Marketing Innovation Case Study
Fascinating case study from previous Hotel Marketing Award winners - understand why they won!
Feb 11


Surge Pricing & Brand Values: Short-Term Gain vs Long-Term Damage?
By Pamela Carvell, HMA Life President INTRODUCTION The concepts of surge pricing and dynamic pricing entered public consciousness after...
Nov 25, 2024


STRATEGIES FOR HOTELS TO DRIVE DIRECT BOOKINGS
This article summarises some of the strategies suggested by the panel of experts at The HMA's event 'The direct channel masterclass'.
Oct 15, 2024


The 28th HMA Hotel Marketing Awards Ceremony
Details of the 29th HMA Hotel Marketing Awards Ceremony in 2024 coming soon
Apr 6, 2023

The National Hotel Marketing Conference 2023
www.hotelmarketingconference.co.uk, and if you use the special code HMA2023 or HOSPA2023 when registering, you'll be able to book places...
Mar 30, 2023


Getting Creative with Recruitment Marketing
Webinar: Can creative marketing provide hotels with a solution to the worst staffing crisis in living memory? Nearly every independent...
Jun 10, 2022




Strategies and Tactics for CRM Success
Email is still one of the highest ROI channels out there. Join Jamie McBride, Head of Marketing at For-sight and Harry Fielder, HMA...
Feb 4, 2022
HMA Hotel Marketing Awards, Tuesday 29 March, London
Come and see who wins, click to book your tickets.
Feb 1, 2022
Hotel Marketing Awards - Deadline 31 January
You have until 31 January to submit your entry to the 27th HMA Hotel Marketing Awards! Check out our YouTube Channel for advice from past...
Jan 27, 2022
Hotel Marketing Awards at St Pancras Renaissance Hotel London
Hotel Marketing Awards 2021 This year’s awards ceremony took place at St. Pancras Renaissance Hotel London on Monday 13th September,...
May 12, 2021


Understanding tech stacks; modernise your guest experience without splashing out
Understanding tech stacks; modernise your guest experience without splashing out For years, hotel systems were dominated by a few big...
Apr 28, 2021
How to generate Creative Content and 2021 trends
How to generate Creative Content and 2021 trends Struggling to create creative and shareable content? Looking at your content plan for...
Oct 21, 2020


TV gold for hotels - 13th August
TV gold for hotels:Â The reality of TV fly-on-the-walls and are they for you? Travel programmes have never been as loved on TV as they are...
Aug 6, 2020


Paid Search: Insights and Advice for Marketers in the ‘New Normal’
Paid Search: Insights and Advice for Marketers in the ‘New Normal’ Join our webinar to learn from leading experts in paid search...
Jul 13, 2020
Insights, Ideas and Innovation from the Hotel Sector and Beyond
Insights, Ideas and Innovation from the Hotel Sector and Beyond Join our webinar to explore some of the latest industry insights and...
Jun 17, 2020


How to attract the next generation (and current!) to your hotels
How to attract the next generation (and current!) to your hotels 30th January 2020 The under-35 traveller is no longer a niche in the...
Dec 10, 2019
2020 Vision – The Year Ahead
2020 Vision – The Year Ahead As hotel marketers plan for the year ahead, we search for the latest trends, technology and campaign ideas...
Sep 3, 2019
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