By Andrea Mckay, HMA Committee. April 2020

We are in a situation when many marketers in the hotel sector have been furloughed and though some may be filling this time with other roles of carer, volunteer, teacher and CEO (chief entertainment officer), others may be wondering how best to use their time.  Here are my top 5 things to give some attention to:

  1. Review your CV

A good habit to adopt is ensuring that your CV is kept up to date and that you are building it over time so that it remains a powerful representation of you and your career to date.

  • Updating it whilst you are in role makes it easier to remember your achievements. You also have your results to hand to ensure they are quantified (ROI and % increases only to maintain commercial confidentiality).
  • Do not worry about the length. This can be your master copy which you can edit to be relevant to a specific role, keyworded and two pages long.
  • If you have been in the same role for over 2 years, take this time to reflect on your progression and achievements. What is it saying your area of expertise is? Are you doing the same projects every year?  Have they developed in complexity, responsibility and results?   What do you need to do more of, get involved in or learn in the next 12 months to add to your achievements?

If you need guidance on the structure and layout of your CV look at recruiter’s websites for examples and tips.  Recruiters look for different things so always be open to change your CV for a specific application.

  1. Develop a new competency or skill

Consider what you can learn that will make you a more effective marketer/leader/colleague when you return to work.  Choose the top one or two to focus on.  Study the topic in depth and have an action plan on how to put it into practice on your return to work.

  1. Consider your values

We are all aware of our company’s values however few take the time to articulate their personal beliefs and values.  Values are behind how you interact with people, the choices you make and how balanced you feel.  Living according to what you value most brings great satisfaction and happiness, so this is a good time for some self-reflection.

  1. Build your network

The time to build your network is before you need to reach out for help. Use networking platforms to connect with alumni and colleagues.  Join relevant groups and follow industry influencers on LinkedIn and Twitter.  Participate in conversations and build relationships.

  1. Get into the wellbeing habit

Looking after your personal wellbeing during this time is crucial so take advantage of the exercise, nutrition and mental health advice that is available to you.  It is likely to be very busy and even a little overwhelming when you get back to work so start a few new habits now that will help you maintain your wellbeing.

And accept there are going to be days when you don’t want to do any of the above and that’s okay.  Spend quality time with your family, pets, friends and neighbours (remotely or at a safe distance, of course).  These are exceptional times, that we all hope will not be repeated, and you want to look back and know you were there for them too.

Andrea McKay is the owner of Coaching Confidential and is a CIM Chartered Marketer with over 25 years’ hotel marketing experience.

#coronavirus #covid-19 #furlough

Photo by Andrea Piacquadio from Pexels


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