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AI Trends Shaping the Future of Hotel Marketing in 2025
March 2025 | Kate Brammer | Member Hotel Marketing Association Introduction The rapid acceleration of Artificial Intelligence (AI) is...
Apr 3


What Value Creativity?
Discover how creative ideas can boost brand recognition, engagement, and revenue in an increasingly data-driven world.
Mar 14


Data is King! A Marketing Innovation Case Study
Fascinating case study from previous Hotel Marketing Award winners - understand why they won!
Feb 11


Re-Branding Beyond the Logo: A Hotel Case Study
Discover how The Milner York rebrand blended heritage, storytelling, and strategic design to transform a historic hotel into a modern brand.
Dec 12, 2024


Surge Pricing & Brand Values: Short-Term Gain vs Long-Term Damage?
By Pamela Carvell, HMA Life President INTRODUCTION The concepts of surge pricing and dynamic pricing entered public consciousness after...
Nov 25, 2024


STRATEGIES FOR HOTELS TO DRIVE DIRECT BOOKINGS
This article summarises some of the strategies suggested by the panel of experts at The HMA's event 'The direct channel masterclass'.
Oct 15, 2024

Think like a guest: improving brand awareness with Avvio
Digital omnipresence is having a presence on as many relevant channels as possible, and it’s crucial for the modern-day hotelier. Every...
Sep 22, 2023

Do hotels have funnel vision when it comes to social media?
As marketers, we tend to be brought up on a number of tried and tested, not to say classic, marketing techniques. One of the most...
Sep 1, 2023


What the Ban on Advertising Unhealthy Foods Means for Hotels
Introduction The reaction to the U.K. Government’s intention to ban the online promotion of unhealthy foods and introduce a TV watershed...
Aug 1, 2023


GuestNet
GuestNet is an online membership where you can learn to market your hospitality business and use the best marketing tools to build your...
Jun 5, 2023


The 28th HMA Hotel Marketing Awards Ceremony
Details of the 29th HMA Hotel Marketing Awards Ceremony in 2024 coming soon
Apr 6, 2023

The National Hotel Marketing Conference 2023
www.hotelmarketingconference.co.uk, and if you use the special code HMA2023 or HOSPA2023 when registering, you'll be able to book places...
Mar 30, 2023
Harry Fielder to Chair the HMA 2023/2024
“I have been very fortunate to have built relationships with and learned from some of the best marketing brains in the industry. I am...
Nov 9, 2022


Getting Creative with Recruitment Marketing
Webinar: Can creative marketing provide hotels with a solution to the worst staffing crisis in living memory? Nearly every independent...
Jun 10, 2022




Strategies and Tactics for CRM Success
Email is still one of the highest ROI channels out there. Join Jamie McBride, Head of Marketing at For-sight and Harry Fielder, HMA...
Feb 4, 2022
HMA Hotel Marketing Awards, Tuesday 29 March, London
Come and see who wins, click to book your tickets.
Feb 1, 2022
Hotel Marketing Awards - Deadline 31 January
You have until 31 January to submit your entry to the 27th HMA Hotel Marketing Awards! Check out our YouTube Channel for advice from past...
Jan 27, 2022
Have You Entered Yet?
HMA Hotel Marketing Awards, 29 March 2022, St Pancras Renaissance Hotel London Now in their 27th year, the Hotel Marketing Awards...
Jan 26, 2022
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