Best Website​
​The website is at the heart of most hotels' Marketing and the channel through which most direct bookings are achieved. As such it should stand out from the competition, make compelling offers and both encourage and facilitate the booking process. The customer journey from search to booking should be seamless. It should also creatively convey the brand's message, services and unique selling points.​
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What Judges will be looking for
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Entries will be evaluated based on design, user experience, functionality, innovation and the website’s capacity to compellingly represent and endorse the brand. Additionally, emphasis will be placed on crafting an engaging customer journey through strategically placed and persuasive Calls-to-Action (CTAs) that drive user interaction and conversion. Furthermore, the evaluation will consider the website's effectiveness in capturing and leveraging pertinent data to enhance user engagement and optimise the overall experience. Core metrics will need to be provided around users, sessions, page views, transactions (if appropriate) etc, clearly displaying growth versus previous sites or a previous time period.
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Remember deadline date is 14th March 2025 - don't wait enter today!
Sponsored by
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Clockwork Marketing specialises in hospitality and hotel marketing. Our services are specific to the hospitality industry, our strategies have been maximising results since 1992.
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As a specialist hospitality and hotel marketing agency, we want to take the stress and weight of marketing from your shoulders and enable confidence in the direction you’re headed.
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Our mission is to give you presence, through original creativity, positioning your hotel as part of a travel fantasy. We’ve been hospitality marketing specialists for 30 years and understand your business in a way only insiders can. This special expertise will give your hotel branding and campaigns an edge.
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We know what it is: that x-factor which captures the imagination of new guests. We’re independent too. Being an independent hotel marketing agency doesn’t stop us getting around. We work with hundreds of well-known hospitality businesses across the UK.
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No double agendas and nothing to push. Everything we recommend is with your success and individuality in mind. We are hospitality creatives and growth specialists that fuel wanderlust. No matter the size of your business or the scope of your goals, we know how to help you boost your bookings.