Who can enter?
Any UK-based hotel-based restaurant or bar or a restaurant with rooms. Or a chain of any of these. Or an agency representing any of these.
What marketing activities are relevant?
In-house marketing (aimed at guests, diners, meeting delegates etc) and/or external marketing. This may be a restaurant or bar launch, a rebranding, a seasonal activity, a tactical promotion or it may be a fully integrated marketing campaign across several F&B outlets. It may revolve around use of Social Media, or an outlet-specific website, or even a ‘foodie’ blog!
What the judges will be looking for?
First and foremost, innovation and creativity in both ideas and execution. A clear brand identity. Engaging content. Use of Influencers.
To enter, please download this submission form and return to the HMA for judging.
You will be required to submit information under the following headings:
- MARKETING OBJECTIVES
- TARGET MARKETS
- SUMMARY OF APPROACH TAKEN
- STATEMENT AS TO WHY YOU BELIEVE YOUR ENTRY IS A WORTHY WINNER
- LINKS TO CREATIVE MATERIALS E.G WEB PAGES, PDF’S etc
You will be required to submit details of the marketer who created the campaign, the agency that implemented it and the senior decision-maker eg marketing Director, Managing Director, hotel owner.
Please carefully read the T&C below.
By entering the awards you are giving permission for any submitted creative materials to potentially feature on the HMA website, as part of the audio-visual presentation at the awards ceremony or in a leaflet. We will however never use any statistics without your prior explicit permission.
If an entry has been shortlisted for an award, we will make contact with the person who submitted the entry by mid-March 2020