Who can enter?
Any UK-based hotel, accommodation-provider, conference centre, restaurant with rooms or hotel-based spa. A chain or consortium of any of these. Or an agency representing any of these.
What marketing activities are relevant?
A campaign in which an outside third party played an important part in the marketing approach. This could be any kind of marketing activity. There should be clear benefits to the incorporation of a ‘partner’, be it to enhance your brand, enable you to reach a wider audience, be more creative, have a bigger budget or simply add value.
What the judges will be looking for?
Brand-values match with the partner. A campaign that stands out and sets you apart from competitors. Genuine balance between the partners in the execution. Tangible benefits to the hotel from the partnership. Most relevant use of channels.
To enter, please download this submission form and return to the HMA for judging.
You will be required to submit information under the following headings:
- MARKETING OBJECTIVES
- TARGET MARKETS
- SUMMARY OF APPROACH TAKEN
- STATEMENT AS TO WHY YOU BELIEVE YOUR ENTRY IS A WORTHY WINNER
- LINKS TO CREATIVE MATERIALS E.G WEB PAGES, PDF’S etc
You will be required to submit details of the marketer who created the campaign, the agency that implemented it and the senior decision-maker eg marketing Director, Managing Director, hotel owner.
The deadline for entries is Friday 21st February 2020.
Please carefully read the T&C below.
By entering the awards you are giving permission for any submitted creative materials to potentially feature on the HMA website, as part of the audio-visual presentation at the awards ceremony or in a leaflet. We will however never use any statistics without your prior explicit permission.
If an entry has been shortlisted for an award, we will make contact with the person who submitted the entry by mid-March 2020