|Category||Best Use of Social Media in Marketing|
|Who can enter?||Any UK-based hotel, accommodation-provider, conference centre, restaurant with rooms or hotel-based spa. A chain or consortium of any of these. Or an agency representing any of these.|
|What marketing activities are relevant?||ANY Social Media activity, whether it is a fully integrated campaign using many channels or perhaps just an activity based on Facebook or Twitter. A blog on its own may even be a relevant entry.|
|What the judges will be looking for?||Objectives should be relevant to the media eg. number of followers / fans, influence, reach, level of engagement, Klout score, as well as broader-based business objectives. Selection of the most appropriate Social media, demonstration of an understanding of the value of each channel, creative and innovative use of each channel (eg use of gamification), strategies to reach & engage influencers and evidence of each being used in a genuinely social & engaging way. Results will be assessed both against objectives as well as against similar competitors.|
PLEASE NOTE: In all categories judges will be looking for a clear strategy & objectives, an identified target market, creativity, wise use of the budget, tangible results and a good ROI.
All marketing activities & campaigns must have taken place in the UK in 2017.
HOW TO ENTER
Decide which category or categories you wish to enter. There is no restriction on the number of categories that a company may enter, and no charge for entering.
To enter, please download this submission form and return to the HMA for judging.
You will be required to submit information under the following headings:
- MARKETING OBJECTIVES
- TARGET MARKETS
- SUMMARY OF APPROACH TAKEN
- STATEMENT AS TO WHY YOU BELIEVE YOUR ENTRY IS A WORTHY WINNER
- LINKS TO CREATIVE MATERIALS E.G WEB PAGES, PDF’S etc
You will be required to submit details of the marketer who created the campaign, the agency that implemented it and the senior decision-maker eg marketing Director, Managing Director, hotel owner.
Please carefully read the T&C below.
By entering the awards you are giving permission for any submitted creative materials to potentially feature on the HMA website, as part of the audio-visual presentation at the awards ceremony or in a leaflet. We will however never use any statistics without your prior explicit permission.
If an entry has been shortlisted for an award, we will make contact with the person who submitted the entry by mid-March 2018