|Category||Agency Young Marketer of the Year|
|Who can enter?||Anyone aged 30 or under (on 31st December 2017) currently working full-time for a marketing or PR agency, and whose main client is a UK accommodation-provider (hotel, B&B, conference centre, hotel chain, consortium or restaurant with rooms).|
|What will the judges be reviewing?||The individual’s understanding of our industry & evidence of them leading campaigns that were both visible and effective for their clients, and achieved stated objectives.
Evidence of them using their marketing knowledge to guide the client to use the best possible strategies & channels.
A supporting letter from the client, endorsing their professionalism and positive contribution to their business.
PLEASE NOTE: In all categories judges will be looking for a clear strategy & objectives, an identified target market, creativity, wise use of the budget, tangible results and a good ROI.
All marketing activities & campaigns must have taken place in the UK in 2017.
HOW TO ENTER
Decide which category or categories you wish to enter. There is no restriction on the number of categories that a company may enter, and no charge for entering.
To enter, please download this submission form and return to the HMA for judging.
You will be required to submit information under the following headings:
- MARKETING OBJECTIVES
- TARGET MARKETS
- SUMMARY OF APPROACH TAKEN
- STATEMENT AS TO WHY YOU BELIEVE YOUR ENTRY IS A WORTHY WINNER
- LINKS TO CREATIVE MATERIALS E.G WEB PAGES, PDF’S etc
You will be required to submit details of the marketer who created the campaign, the agency that implemented it and the senior decision-maker eg marketing Director, Managing Director, hotel owner.
Please carefully read the T&C below.
By entering the awards you are giving permission for any submitted creative materials to potentially feature on the HMA website, as part of the audio-visual presentation at the awards ceremony or in a leaflet. We will however never use any statistics without your prior explicit permission.
If an entry has been shortlisted for an award, we will make contact with the person who submitted the entry by mid-March 2018