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The HMA Hotel Marketing Awards 2025 Celebrating 30 Years

 

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The 30th HMA Hotel Marketing Awards will recognise & celebrate Marketing Best Practice in the UK hotel industry, as well as the best marketing talent at a prestigious event in June 2025. We are now accepting entries, but the deadline is 5pm Friday 14th March 2025 so you have plenty of time.

 

We welcome entries from independent hotels, no matter how small, branded chain hotels and groups, no matter how large and you don’t need to be a member of the HMA to enter. An agency may also submit an entry so long as they have secured formal agreement from their client. Entry is free, thanks to the generosity of our sponsors and we provide support with any queries you may have about submitting an entry.

 

The awards embrace Marketing in its broadest sense, so we welcome entries that vary from say an internal campaign, to a brand loyalty programme, from an email campaign for your restaurant to a paid-for social media campaign, from a year-long multi-channel social media campaign to a brand new website. We also encourage marketing entries that support sustainability and those supporting employee recruitment, support and engagement. You can enter a campaign or activity in as many categories as it is relevant to and submit as many entries as you wish.​

 

Terms & Conditions​​

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Endorsing Marketing Best Practice

 

There are specific criteria for each award category, but in addition every entry will be judged on the following:

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  • Relevance to target market / audience and the specific market in which you operate.

  • Creativity that makes you stand out from your competitors.

  • A strategy that has been clearly thought through and developed.

  • Objectives that are quantifiable, meaningful and measurable. Think SMART.

  • A budget that is cleverly used and generates a good ROI.

  • Use of the most relevant Marketing channels.

  • Innovative ideas.

  • Good ethical practice.

  • Authenticity, not gimmicks!

If you haven't attended our awards before here's a little taster video from 2024

AWARD SPONSORS

More information to follow
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