Andrew Farrow, Committee Member

Andrew has held senior marketing roles across Europe in the hospitality industry, notably for Hilton and Fairmont, Raffles, Swissotel (FRHI). with a focus on the upper upscale and luxury market. In recent years he looked after the marketing for Exclusive Collection where he lead and implemented the group rebrand, before joining RBH Hospitality Marketing in 2019.

As Group Director of Marketing for RBH, Andrew is a key member of the Senior Leadership team. Leading the RBH Marketing team which is responsible for all marketing levers across a portfolio of around 50 properties, as well as working closely with the major international brands and numerous independent properties. His role has a digital focus, ensuring all properties aim for industry leading returns from their spend, whilst also creating branding and positioning solutions for owners. In addition, Andrew’s remit includes overseeing RBH corporate communications.

2023 is a year for numerous exciting new openings and key marketing projects for RBH. Not only are we continuing to work with major brands on both our existing hotels and new openings, but we are increasingly being given the opportunity to create and develop new brands for independent properties, enabling us to be more creative and showcase the expertise and skillsets we have in house.

You can find Andrew on LinkedIn here: