ABOUT

Pamela Carvell, Life President

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Pamela is Life President of the HMA. She was previously Chairman for 10 years and prior to that Vice Chair & Press Officer. It was in that latter capacity that she came up with the idea of the HMA launching marketing awards.

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Pamela has been passionate about marketing since studying it as part of her Management Sciences degree at Manchester University. She launched Pampas Marketing in 1991, having previously been Marketing Director EMEA for Holiday Inns. She was awarded the last ever Presidents Award by the CIM for her contribution to hotel marketing.

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You can find Pamela on LinkedIn here

Harry Fielder, Community Chairman

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Harry Fielder is Managing Director of the hotel marketing agency, Umi Digital. Since beginning his hospitality journey as an intern at university, Harry has worked with hundreds of hotels to empower the direct booking channel through excellent marketing and technology. Harry is both a marketer and developer in equal measure and now bridges the gap between commercial requirements and technical implementation of new products and systems.

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Harry currently lectures at Bayswater College on Digital Strategy and his thesis from 2014 on the impact of social enterprise on hospitality brands is still being used today in real business cases in the UK. Harry is a regular speaker at hospitality events throughout the year, from the IHS Innovation Stage to workshops at the National Hotel Marketing Conference.

Harry was the winner of the Young Agency Marketer of the Year award at the 2017 HMA Awards.

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You can find Harry on LinkedIn here

Martin Evans

 

Prior to launching his marketing consultancy, The Tourism Business, Martin worked in marketing management positions with Yorkshire Tourist Board (now Welcome to Yorkshire), Consort Hotels Group and Forte Hotels.  Specialist areas in which Martin has worked include hotel sales and marketing strategies and audits, spa marketing and destination/events marketing.  The Tourism Business also runs annual training events for tourism businesses, including the National Hotel Marketing Conference, the National Spa Marketing Conference and the National Wedding Venue Marketing Conference.

Andrea McKay

 

Andrea has a spent over 25 years in senior marketing roles with such brands as Whitbread, Hilton and BPP University and has a MSc in Marketing.  Andrea is a certified Coach, Systemic Team Coach and accredited to deliver behavioural assessments for individuals and teams.  She founded Coaching Confidential to enhance the leadership competencies and behaviours to deliver on objectives more effectively.  Andrea provides a confidential space and non-judgemental thinking partner for leaders to establish an authentic approach to challenges, opportunities and behaviours for their personal and team’s growth and, with greater insight, move to action quicker.

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Andrea also helps companies develop commercial and operationally viable strategy through her consultancy Amano Marketing.

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Andrea has been on the HMA committee since 2001 and served as Chair from 2010 to 2012.  She is an advocate for accessible learning, sharing best practice and the celebration of professional marketing in the hospitality sector.

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You can find Andrea on LinkedIn here

Andrew Farrow

Executive Chairman

 

Andrew has held senior marketing roles across Europe in the hospitality industry, notably for Hilton and Fairmont, Raffles, Swissotel (FRHI) with a focus on the upper upscale and luxury market. In recent years he looked after the marketing for Exclusive Collection where he lead and implemented the group rebrand, before joining RBH Hospitality Marketing in 2019.

 

As Group Director of Marketing for RBH, Andrew is a key member of the Senior Leadership team. Leading the RBH Marketing team which is responsible for all marketing levers across a portfolio of around 50 properties, as well as working closely with the major international brands and numerous independent properties. His role has a digital focus, ensuring all properties aim for industry leading returns from their spend, whilst also creating branding and positioning solutions for owners. In addition, Andrew’s remit includes overseeing RBH corporate communications.

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2023 is a year for numerous exciting new openings and key marketing projects for RBH. Not only are we continuing to work with major brands on both our existing hotels and new openings, but we are increasingly being given the opportunity to create and develop new brands for independent properties, enabling us to be more creative and showcase the expertise and skillsets we have in house.

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You can find Andrew on LinkedIn here

Jane Pendlebury

CEO, HOSPA

 

Jane Pendlebury is a successful and well-known personality within the worldwide hospitality arena, her career has been dedicated to hospitality. Ambition and enthusiasm have resulted in high achievements and recognition in the field.

 

Jane ran the Membership and Events office for HOSPA from 2014-2016 before being promoted to CEO. Her involvement in HOSPA (previously BAHA) started many years ago as a Member and a Corporate Gold Sponsor. Jane has been part of the operations team for HOSPACE since 2010.

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You can find Jane on LinkedIn here

Stephen Moran

Committee Chairman

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Director of Marketing, London & Group Loyalty, The Doyle Collection, as Committee Chair, will focus on building a cohesive and active committee, ensuring regular meetings and effective coordination of activities, while overseeing various subcommittees dedicated to awards, content creation, and marketing qualifications.

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Stephen is a luxury hotel marketing specialist with over 12 years of experience at prestigious brands such as The Ritz, Four Seasons, and InterContinental, as well as in the extended stay sector with Supercity Aparthotels. Currently, he serves as the Director of Marketing, London & Group Loyalty for The Doyle Collection, overseeing marketing for their three London hotels and managing group loyalty across all eight properties. 

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Holding a Bachelor of Commerce, a Diploma in Hotel Management, and a Master’s in Marketing Practice, Stephen combines his academic background with a deep understanding of the industry. Recognised for his innovative strategies, he has received the HMA's Young Marketer of the Year award and an Acorn Award in 2018. Passionate about effective marketing, Stephen excels at harmonising creativity with commercial objectives, continually seeking to elevate marketing practices within the luxury hospitality sector.

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You can find Stephen on LinkedIn here

Josh Abbott

Director of Marketing, Foxhills Club & Resort

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Josh Abbott is a dedicated and ambitious hotel marketer who leads an award-winning marketing team at Foxhills Club & Resort in Surrey (named Hotel Marketing Association’s Best Hotel Marketing Team 2024 and Business Travel People Team of the Year 2024)

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With extensive experience in both the B2B and consumer market, Josh was previously Account Director at an international PR and marketing agency - representing a number of luxury resorts, tourist boards, golf clubs and leading brands across the UK and Europe - before moving in-house nearly three years ago. His commitment to championing better marketing practices underscores his expertise and dedication to the industry. Josh believes in holistic marketing strategies which has seen him lead successful projects and campaigns across brand, social, partnerships, email, digital, print, influencers and PR.

Now a committee member of the Hotel Marketing Association and regular industry speaker, Josh is passionate about making impactful contributions to the hotel industry to improve innovation in marketing.

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You can find Josh on LinkedIn here

Yogesh Ram

Head of Marketing, The Athenaeum Hotel & Residences

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Yogesh drives the hotel’s marketing, digital and commercial insights strategies with a focus on data-driven guest experiences. Leveraging AI and advanced CRM tools, he enhances guest targeting and personalisation, unifying revenue, sales and marketing efforts. His diverse background spans hospitality operations, blue-chip marketing and agency roles, including with luxury club Home House and hotel operator Safestay PLC. Known for activating guest data to connect and elevate the guest journey, Yogesh’s leadership has brought a transformative, insight-driven approach to The Athenaeum’s commercial strategy.

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Winning a Hotel Marketing Association award was a major highlight for me, and now I’m thrilled to be joining the committee. I look forward to connecting with industry leaders, contributing to the future of hospitality marketing, and continuing to share insights as a passionate guest speaker. Together, we can drive innovation and shape the next chapter of our industry.

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You can find Yogesh on LinkedIn here