Welcome to the HMA

The Hotel Marketing Association (HMA) is the only dedicated body for hotel marketers in the
UK. Providing support and inspiration for hotel marketers and the wider industry seeking guidance and insight for their business and career. We also celebrate the success of individuals and hotels who demonstrate outstanding marketing ability through the HMA awards every year.

Our key areas of focus include delivering an annual schedule of engaging events and networking with inspiring experts and speakers, partnering with like-minded institutions offering third party resources, expertise and exclusive benefits, as well as helping members access the best programmes for learning, career development and professional qualifications.

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