Pamela is Life President of the HMA. She was previously Chairman for 10 years and prior to that Vice Chair & Press Officer. It was in that latter capacity that she came up with the idea of the HMA launching marketing awards, which celebrated their 20th year in 2013. Pamela has been passionate about marketing since studying it as part of her Management Sciences degree at Manchester University. She launched Pampas Marketing in 1991, having previously been Marketing Director EMEA for Holiday Inns. She was awarded the last ever Presidents Award by the CIM for her contribution to hotel marketing.