Hotel Marketing Association

The 11th National Hotel Marketing Conference will take place on 13th July 2017. With a variety of speakers from the industry presenting the latest issues relating to marketing hotels in a digital age, this is an unmissable full day conference for hotel marketers and agency professionals working in the hospitality sector.



Ever wondered why Hilton sponsor the McLaren Honda F1 team when you see the logo shooting by at 120 mph? Or considered pitching to DreamWorks for rights for their latest blockbuster?

The Hotel Marketing Association (HMA) has appointed Steve Lowy as its next Chairman. He succeeds Ed Purnell who will remain on the HMA committee following his three-year term as Chairman.


On a vibrant night in the heart of central London, the Hotel Markeing Awards 2017, both Hoteliers and Hospitality agencies came together to celebrate the 22nd Annual Awards.

Celebrating the hidden talents and versatility of today's hotel marketing professional, we are thrilled to bring news of entertainment planned for next week's Hotel Marketing Awards. 

The judging process for the 22nd Hotel Marketing Awards is currently underway, with the shortlist due to be delivered week commencing 13th March. So, who are this year's judges? 

 A study by STR and Tourism Economics indicates that the United Kingdom’s tourism and hospitality sectors have benefited from an increase in arrivals from North America, brought on by the devaluation of the British pound following the June EU Referendum.


The deadline to submit entries into the 2017 Hotel Marketing Awards is today extended by two weeks. The new deadline is 14th February 2017. Please click here to submit your award entries. 

The deadline for submitting entries to the Hotel Marketing Awards is fast approaching. 

The Hotel Marketing Association is delighted to announce that Cvent will be the headline sponsor for this year's Hotel Marketing Awards. 

Here's your monthly round-up of selected marketing vacancies around the country. Please continue to visit the Hotel Marketing Association website for frequent job postings and career advice. 

Have you booked your space at our forthcoming Content Marketing Seminar? The event takes place on Monday 5th December at the Grange Holborn Hotel in Central London. 


The Hotel Marketing Association is delighted to confirm that the 22nd HMA Awards will take place at W London - Leicester Square on 28th March 2017.


It's Awards time again! Time to sit down with your teams, review great work and pitch to win one of the indsutry's most coveted awards. 

We are delighted to be able to announce the categories for the HMA Awards 2017, submission into which will be made available over the next few weeks. 

HMA Chairman Ed Purnell brings news of some changes to the HMA Committee and the announcement of Steve Lowy as Vice Chairman with immediate effect.

As we rethink our activities and services for the future, we would love to hear from hotel marketing professionals and agency professionals alike on their views on both the Hotel Marketing Association (HMA) and marketing in general within this industry sector.

London, 9th March 2016 - The Hotel Marketing Association has signed a management agreement with HOSPA to provide hospitality marketing expertise to the HOSPA membership, via regular meetings and events to communicate industry trends, views and strategy.

Hotelympia takes place in London's Excel from 29th February until 3rd March. One of this year's imporant features for hotel and hospitality marketers is the HOSPACE Hub. 



HMA Chairman Ed Purnell will be overseeing an enticing discussion by a panel of digital marketing experts on Monday 29th February at the HOSPACE Hub with a focus on customer lead generation and guest engagement.

After 11 years of exemplary service to HOSPA – the Hospitality Finance, Revenue Management and IT Professionals Association – Chief Executive Carl Weldon is leaving in March to join HOSPA’s strategic partner, US-based HFTP (Hospitality Financial and Technology Professionals), and take up the newly created position of HFTP Chief Operating Officer (COO) – Europe.


An enthusiastic panel, an engaged audience and a fantastic Martini bar made for a great Hotel Marketing Association event at the Melia White House in London.

Join us at this fascinating seminar in London where we will be debating the issues impacting the hospitality industry now and into the future.


We will share and explore the key principles of implementing effective marketing transformation.

Central London was the place to be seen as the Hotel Marketing Association brought together some of the most influential bloggers in the travel and tourism sector in a meeting at the Royal Garden Hotel.

We heard from two accommodation providers – Ernest Opoku of Generator Hostels and Gemma Bull of InterContinental Hotels Group - about how working with bloggers has become a fundamental part of their PR and marketing campaigns.  Then there was a chance for the bloggers themselves to give us some interesting insights into their worlds.

We are pleased to announce the final line up for our forthcoming event, Clearing Up the Mystery of Blogging.  Come and hear the experts discuss their experiences with blogging and bloggers alike, including case studies, pitfalls, building a blogging strategy and developing great content relationships.






A record number of over 200 hotel owners, General Managers, Sales & Marketing Managers and others involved in hotel marketing, attended the 2015 National Hotel Marketing Conference, which was held on Tuesday 14th April at the Hilton St George’s Park, the Football Association’s £100m centre of excellence near Burton-upon-Trent, Staffordshire.

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The Hotel Marketing Association (HMA) has announced that it will be supporting Teenage Cancer Trust for two years, raising vital funds and holding events for young cancer patients. The HMA has already started fundraising for the charity by donating the proceeds from its recent annual HMA Awards winners lunch  held at the Savoy Hotel in London, which raised over £1,000.  Various other fundraising activities are planned throughout the period of the partnership. 


Radisson Blu has swept the board at this year’s Hotel Marketing Association Annual Marketing Awards, taking top honours in four of the categories.

The Hotel Marketing Association is pleased to promote the forthcoming Annual Travel Marketing Question Time which features a strong line up of industry specialists debating the most prominent and topical challenges facing the marketing and sales of travel in 2015.

The Hotel Marketing Association is pleased to annouce the shortlisted entries for this year's HMA Awards, which will take place at The Savoy on Monday 15th December 2014.



The Hotel Marketing Association is pleased to be supporting the Teenage Cancer Trust at its annual Christmas lunch held at The Savoy on Monday 15 December. The Teenage Cancer Trust's vision is a future where young people’s lives don’t stop because they have cancer. To make sure they’re treated as young people first, cancer patients second and everything the Trust does aims to improve their quality of life and chances of survival.

2014 Hotel Marketing Award categories announced, with entry deadline of 19th November.



After several years of gloomy news about the world economy, the outlook for the next few years is at last much brighter - and this improving economic outlook will definitely support further growth for travel and tourism.

Against this background, come and hear a panel of leading media heavyweights present their marketing platforms to an audience of experienced marketers.

Nearly 200 hospitality marketers from around the country gathered at the National Football Centre at Burton-Upon-Trent for the eighth National Hotel Marketing Conference.



A survey of PR practitioners has found that 98% believe that social media has enhanced PR operations and has changed the way that PRs engage with journalists and clients.

Eighty six per cent of the respondents said they used social media to engage with journalists and 72% said it had helped to forge closer relationships with them. Only 25%* agreed that the PR function was likely to ultimately be absorbed within the digital marketing function.

The results were announced at the Hotel Marketing Association’s Great PR Debate, sponsored by TravMedia UK held at the Holiday Inn Regents Park last night.


Travel journalists Frank Barrett, Tom Chesshyre and Adam Raphael are confirmed as headline panelists for the Hotel Marketing Association’s Great PR Debate on 21 May.


This wave of the CIM/Bloomberg Marketing Confidence monitor explores marketers' perspectives on a number of critical skills and talent questions for the year ahead.  Don't miss out to have your say and help shape the future of marketing by taking part now.  

The Survey is open until 7th February.


ON-LINE AUCTION OPEN FOR BIDS ON 5 FABULOUS PRIZES until 9pm on the 20th December 2013.  All proceeds go to The Springboard Charity.




The Hotel Marketing Association is pleased to be supporting the Springboard Charity at its annual Christmas lunch held at The Savoy on Monday 16 December. By supporting the industry's premier charity, the HMA will be helping the vital work that Springboard performs in terms of helping young people gain employment, develop their skills and fulfil their goals.




Is there still a stigma about restaurants and food outlets in hotels? This was one of the questions under discussion at a recent lively HMA Panel discussion about food and beverage marketing held at the Intercontinental London Westminster Hotel.

Speakers (left to right front) – Simon Wright, RosieAkenhead, Giles Gibbon, back row Ed Purnell and Linda Moore, Chairman HMA

Tackle the Leisure Market Tie it all together at BDRC Continental’s fifth annual Hotel Insight Forum

BDRC Continental’s fifth annual Hotel Insight Forum is bringing together a wide range of experts to discuss a broad mix of topics and help you to bring all the strands together when you define, align, design and refine your leisure marketing strategy. 



Speaking at the HMA’s sell out ‘Digital Trends for 2014’ meeting on the 30th September were Jeremy Waite, an expert on digital marketing and Head of Social EMEA, Karen Fewell aka Digital Blonde, a Chartered Institute of Marketing lecturer and Gregory Roekens, Chief Technical Officer of AMV BBDO, a global marketing agency.

Tourism Society Workshop Tuesday 24 September

Join consultant Simon Thorp for an interactive evening aimed at helping company marketers maximise limited budgets, how to measure campaign activity, and also ways to avoid hidden costs.


A great line-up of speakers spearheaded the National Hotel Marketing Conference which took place at the new £100m National Football Centre at St George's Park, Burton on Trent. Topics covered included using social media for effective marketing campaigns, revenue management and hotel design. More details to follow on the HMA blog and Facebook pages.

Tuesday, 16 July 2013 from 18:30 to 20:30

The Wow Guest Group is pleased to present a unique opportunity for hoteliers to learn The Power of WOW & Social Media in this intimate seminar with two of the hotel industry’s most recognized authors.

Join us for a spot of networking at The Blue Boar, Intercontinental Westminster Hotel on Tuesday July 9 from 6pm onwards.

This years annual panel discussion from the HOSPA Revenue Management Community (HRMC) will be discussing 'Optimising your revenue strategy for mobile' from 6.00pm on Thursday 13th June 2013 at Le Méridien Piccadilly (21 Piccadilly, London, W1J 0BH).

A group of hotel marketers gathered at the Intercontinental Hotel in Westminster, London, recently to debate the merits of the hotel brochure, seemingly a dinosaur in this digital age. Yet the outcome of the meeting may come as a surprise. Here is a brief summary of the arguments for and against the motion in the HMA Annual Debate – Is the Hotel Brochure Dead?

Rob Walk of the Digital Innovation Group arguing for the motion said that websites had killed off brochures some time ago. In fact during the past 15 years the internet had completely changed the way that hotels marketed themselves. The birth of review sites and a greater awareness of what was available to the consumer he suggested, had put paid to the traditional role of printed material.

The Montcalm, London, Marble Arch

Take advantage of a special HMA discount at this popular event for the luxury, international boutique hotel sector

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