Event Date: Tuesday 3rd October 2017
Location: Central London
Time: 6.30pm – 8.30pm, followed by networking drinks
A degree in Psychology may not regularly be deemed a minimum requirement for a marketing manager at a hotel or group, but recruiters might just need to reconsider the job spec based on the current online arena. Even the largest hotel chains are failing to go toe to toe with the OTAs when it comes to search engine rankings and paid search capabilities. But then getting a shopper onto your site is just the beginning. Once you’ve got them in, how capable is your ecommerce to play to the psychologies of deal hunters and thrill seekers, let alone different demographics and geo-sources.
Come and hear from a panel of industry specialists as they examine who is doing it best and what hope is there for those without a Ph.D. in Psychology from Cambridge.