Blog | Hotel Marketing Association

Oct 15

STRATEGIES FOR HOTELS TO DRIVE DIRECT BOOKINGS

This article summarises some of the strategies suggested by the panel of experts at The HMA's event 'The direct channel masterclass'.

Sep 22, 2023

Think like a guest: improving brand awareness with Avvio

Digital omnipresence is having a presence on as many relevant channels as possible, and it’s crucial for the modern-day hotelier. Every...

Sep 1, 2023

Do hotels have funnel vision when it comes to social media?

As marketers, we tend to be brought up on a number of tried and tested, not to say classic, marketing techniques. One of the most...

Aug 1, 2023

What the Ban on Advertising Unhealthy Foods Means for Hotels

Introduction The reaction to the U.K. Government’s intention to ban the online promotion of unhealthy foods and introduce a TV watershed...

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