|Category||Best Partnership Marketing Campaign|
|Who can enter?||Any UK-based hotel, accommodation-provider, conference centre, restaurant with rooms or hotel-based spa. A chain or consortium of any of these. Or an agency representing any of these.|
|What marketing activities are relevant?||A campaign in which an outside third party played a vital part in the marketing approach. This could be any kind of marketing activity, What makes it relevant is the incorporation of a ‘partner’, be it to enhance your brand, enable you to reach a wider audience, be more creative, have a bigger budget or simply add value.|
|What the judges will be looking for and assessing?||Brand-values match with the partner. A campaign that stands out and sets you apart from competitors. Genuine balance between the partners in the execution. Tangible benefits to the hotel from the partnership. Most relevant use of channels.|
PLEASE NOTE: In all categories judges will be looking for a clear strategy & objectives, an identified target market, creativity, wise use of the budget, tangible results and a good ROI.
All marketing activities & campaigns must have taken place in the UK in 2017.
HOW TO ENTER
Decide which category or categories you wish to enter. There is no restriction on the number of categories that a company may enter, and no charge for entering.
To enter, please download this submission form and return to the HMA for judging.
You will be required to submit information under the following headings:
- MARKETING OBJECTIVES
- TARGET MARKETS
- SUMMARY OF APPROACH TAKEN
- STATEMENT AS TO WHY YOU BELIEVE YOUR ENTRY IS A WORTHY WINNER
- LINKS TO CREATIVE MATERIALS E.G WEB PAGES, PDF’S etc
You will be required to submit details of the marketer who created the campaign, the agency that implemented it and the senior decision-maker eg marketing Director, Managing Director, hotel owner.
Please carefully read the T&C below.
By entering the awards you are giving permission for any submitted creative materials to potentially feature on the HMA website, as part of the audio-visual presentation at the awards ceremony or in a leaflet. We will however never use any statistics without your prior explicit permission.
If an entry has been shortlisted for an award, we will make contact with the person who submitted the entry by mid-March 2018