Hotel Marketing Association

Hotel Marketing Association

The HMA is supported by many of the hotel companies in the UK and its membership comprises sales, marketing and operations personnel from small and large hotels and hospitality companies alike.

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Join the great and the good of hotel marketing at the 22nd Hotel Marketing Awards, sponsored by Cvent. This year, the event takes on a brand new dynamic and where better to hold it than at W London Leicester Square. 


HMA Blog

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8 Online hotel booking trends to watch in 2017 and why!

The following is a fantastic, in depth article brought to you by HMA and HOSPA Member Vineeth Purushothaman. Vineeth is one of the UK’s leading minds on distribution and channel marketing and Director of White Sky Hospitality.    Last year, I reflected on the counter-intuitive way of looking at growing clusters of businesses as a […]

HMA Spotlight on… Jakob Waern

We’re back with another of our popular featured interview in our Spotlight series. In this edition we meet Jakob Waern, Marketing Manager of Sheraton Grand Hotel & Spa Edinburgh. Hi Jakob – thanks for participating in our Spotlight series! Give us a quick intro about you and your background. Hey, I’m delighted to be asked to […]

How MICE Demand Management Influences Your Hotel’s Revenue, by Sunny

  Sunny Arora is Product Marketing Manager with 10 years of experience working at Cvent and passionate about the Hospitality Industry. Here, Sunny introduces hotel sales and marketing professionals to technological developments that should be embraced as a matter of course in today’s fast paced Meetings market. The days of flooding sales with fruitless leads […]


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Find out more about the HMA Annual Marketing Awards and Young Marketer of the Year...

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